A poster should communicate an idea quickly so that people want to look at it. This simple idea helps me design content that promotes an event, service, or product.
For this project, I played with layouts, fonts, photos, and other visual elements based on the message I wanted to communicate. I preferred designs that were clean over designs that were overcrowded.
Branding was the final part. Colors, fonts, and designs should be well balanced so that people will recognize a brand’s products or services.
This project helped me build the balance between creativity and clarity. It helps to make something while still keeping the message simple.
